Rapid Fire with our Founder Anastasia
Where were you when this commercial was filmed?
Miami. Sun, heat, chaos, friends, movement. Exactly the energy of the brand.
Describe the vibe in three words.
Magnetic. Joyful. Wildly intentional.
What inspired this commercial?
The idea that wellness doesn’t have to feel clinical or boring. It should feel alive, sensual, social — something you want to participate in, not be lectured about.
What were you promoting here?
Everyday ritual. Whether it’s our honey or our olive oil, these are products meant to be used daily — not saved, not precious, but deeply nourishing.
Why was this the right moment to make it?
Because people are exhausted by perfection. They want real energy, real people, real nourishment. This was our answer to that moment.
You didn’t have a massive budget. How did you pull this off?
Friends. Community. Asking for help. Calling in favors. Leading with vision instead of money. When people believe in what you’re building, they show up.
Who was involved?
Some of my closest friends — creatives, actors, founders — all showing up because they wanted to be part of something meaningful.
What didn’t go as planned?
Almost everything. And that’s what made it magic.
How hands-on were you?
Completely. I was directing, producing, styling, cooking, moving people around — and still making sure everyone felt taken care of.
What do you hope people feel when they watch it?
That wellness can feel sexy, joyful, communal — and deeply human.
Why is creating commercials like this so important to you?
Because brands should stand for something emotional, not just transactional. This is storytelling. This is culture-building.
What advice would you give someone who wants to do something similar but thinks they can’t afford it?
Start anyway. Use what you have. Call your people. Be clear about your vision. Energy is currency.
What does this commercial represent for the brand?
The beginning of a much bigger story. One rooted in nourishment, connection, and living well — loudly and unapologetically.
Complete this sentence: Fancy Peasant is…
A love letter to living well.
