Fancy Peasant partnered with LoveShackFancy to launch a limited-edition collector’s EVOO tin, celebrating Greek heritage through a lens of romance, nostalgia, and elevated design. This collaboration united two female-founded brands that share a love of storytelling, craftsmanship, and creating beauty in everyday rituals.

At the heart of the partnership was a shared vision: to bring the soul of the Mediterranean and the romantic whimsy of LoveShackFancy into a single, unforgettable collectible tin of liquid gold. Wrapped in LoveShackFancy’s signature blue toile print, the tin was designed to feel like a keepsake—something meant to live on long after the last golden drop of olive oil is poured.

To mark the launch, founders Anastasia Ganias-Gellin and Rebecca Hessel Cohen hosted an intimate end-of-summer influencer lunch. Friends of both brands gathered around a long, beautifully dressed table as Anastasia led a hands-on cooking moment, teaching guests how to recreate Horiatiki Salata (Χωριάτικη Σαλάτα) — which literally translates to “village salad” in Greek. This colorful, vibrant dish embodies the simplicity, nourishment, and joy of Greek cooking, inviting everyone to slow down and connect through food.

Guests assembled, drizzled, and shared their creations in real time, capturing the beauty of the day across social channels and amplifying the collaboration’s reach well beyond the table. The result was an exceptional wave of organic engagement, reflecting both brands’ loyal and highly engaged communities.

The response to the launch was immediate and overwhelming — the collector’s tins sold out in just three days on the Fancy Peasant website. Beyond the numbers, this collaboration marked a meaningful milestone: the meeting of two worlds — a luxury pantry brand rooted in Greek longevity and a fashion house defined by timeless romance.

This was more than a product launch; it was an invitation to slow down, savor, and infuse everyday moments with beauty and intention.

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